Clarify - the cornerstone
Clarity
Everything begins here. Before anything is built, the organization reaches a clear, shared understanding of who it actually is: what it believes, what it is trying to accomplish, and where friction really lives. Not the website version; the demonstrable one. Get this wrong and every layer above inherits the confusion.
In practice: mission, doctrine, values, governing documents, philosophy, priorities, policies, and decisions become the reference point every other layer answers to.